Drink Up

South Koreans love to drink, and South Korean companies have come up with hundreds of hang-over “cures” over the years, usually in the form of a small bottle of juice or flavored water.  And now, ice cream:

“Drinking is a major part of work life in South Korea and clever marketers have grown hangover cures into a big business in the nation. By some estimates the hangover cure industry in South Korea rakes in $126 million annually, slinging everything from pills to hangover soup remedies. According to The Washington Post, the ice cream bars contain oriental raisin tree fruit extract and grapefruit flavor. The raisin tree fruit is a traditional hangover cure that dates back to the 17th century.”

Also, I never tire of telling people that one Korean phrase for “alcoholic” is “booze whale” (“술고래”).

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This entry was posted in Drinking, Korea, Kultur. Bookmark the permalink.

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