Good Morning Little Schoolgirl

A big-time clothing company that makes school uniforms for South Korean students is under fire for promoting super-skinny / sexy attire:

“Choi Mi-suk, who leads a parents’ association, said the group had outlined a joint resolution with four major school uniform companies including Skoolooks in April 2010, asking them not to highlight celebrities in their advertising, though so far none had kept their word.

Health experts agree that such advertisements could threaten student health.

‘Many Korean girls and women tend to have distorted body images and believe they’re overweight even though they’re not,’ said Kang Jae-heon, a family medicine doctor at Inje University Paik Hospital in Seoul.

‘Because teenagers are experiencing so many physical changes, they’re vulnerable to eating disorders like anorexia and bulimia, osteoporosis, menstrual irregularities and depression if they go on excessive diets,’ Kang added.”

The crime against English is also duly noted.

This entry was posted in Education, Korea, South Korea, Teaching. Bookmark the permalink.

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