So this is interesting. First off, Hammer Pants.
Second, I’m surprised at how “Korean” the song is. As in, much less cross-over appeal than “Gangnam Style.” I don’t think this song will go anywhere in America or other English-speaking countries because it’s pretty generic dance-pop. And even “Gangnam Style” caught fire more as a novelty song and video than an actual club track. So I guess PSY is sticking to what he knows, but after all the talk about him taking over the world I’m surprised he didn’t put more English into the mix. He’s obviously huge in South Korea but this whole effort kind of strikes me as consolidating his base here rather than shooting for another global hit.
Third, the video is kind of weirdly hostile towards women. He’s basically going around being a dick to them. If the “GS” video was charming and funny, this one is kind of needlessly asshole-ish.
Fourth, pojang-macha flash mobs. Just throwing that out there.
Five, going to love having to explain “gonna make you wet” to my adult advanced class. ”Well Mrs. Kim, it’s like this — the female response to sexual stimulus entails. . . .”